The other day I had a new client approach me with the enquiry to design a new company profile. The company itself was big and the project seemed to have some good potential. The initial phone conversation was interesting as well, so we set a date to meet face to face.
The person I met was one of the Co-Founders who also acted as Managing Director of the company. It was a simple meeting for me, as the client was very talkative and keen to tell me every tiny detail about the company. I had a hard time keeping up with taking notes.
”If your work doesn’t meet the client's expectations - you have failed!
What we did instead
My takeaway from this was to always dig deeper to the core of the problem or challenge. While a client thinks that they know exactly what they need, an open discussion with the right questions might suggest otherwise. Eventually, all that matters is not a beautiful design but what this design actually does for the client. Results matter! If your work doesn’t deliver what it’s supposed to (or what the client thinks it should), you have failed!